As a fellow entrepreneur, I understand that when you’re growing your small business, it’s difficult to get everything done when there’s so much to do. Luckily, there are a number of free online tools that can help you manage and automate different parts of your business.


If you’re finding it hard to keep…

According to a study conducted by Strava, January 19th is the day people are most likely to give up on their new year’s resolution. They even went as far as deeming the day “Quitter’s Day”. While this study was focused on health and fitness goals, I think it’s safe to assume that a lot of folks have given up already on their goals from all kinds of categories this year.

Whether you’re just getting started or have been around for a long time, a website is a critical tool for your small business. Not only does it tell potential customers who you are and what you do, but a good website will bring new customers to your small business. It’s important that you put effort into the content and design of your website. After all, it only takes 0.05 seconds for your website to make a good first impression.

If I were to ask you “Who is your ideal customer?”, would you be able to give me a specific description? I’m not just asking for an age range or general location; I want their name, exact age, occupation, and whole life story. Can you do that?

With everything going on, you might have decided that marketing your small business needs to be put on the back burner for now. You probably think you have way more important things to do during these unpredictable times. I’m here to tell you that you are WRONG! While marketing looks different during a pandemic, it is not a smart idea to drop it completely. It’s really important to keep the momentum going. Eventually the pandemic will be over and you don’t want to be forgotten when that happens.

Image: Nintendo EPD/Nintendo

The COVID-19 pandemic and the subsequent “stay at home” orders across the world has forced us to live our life a lot differently than we usually do. With this, it’s never been more important to balance work with downtime and self-care. For those who work remotely (like me!), a good work-life balance can prevent you from feeling like you’re living at the office 24/7. Something I’ve been doing to relax is playing one of my favorite video games, Animal Crossing: New Horizons for the Nintendo Switch.

It’s been a crazy few weeks, right?

70–80% of people research a company online before contacting a business, so why haven’t you made marketing a priority yet? As a small business owner, there’s a lot you have to do in order to keep your business running. But marketing is important to get more customers through the door, so you literally can’t afford to neglect it.

1. Research

Before you make a Facebook page…

When you’re running a small business, there are a lot of things that need to get done in order for your business to run smoothly. Whether you’re working by yourself or you have a small team, there never seems to be enough time in the day to do everything. Some things are prioritized over others and some never get done at all.

Priscilla Marie Hernandez

She/They • Co-Owner of @EIDVisions • Marketing Professional • @prismarhernande

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