Whether you’re just getting started or have been around for a long time, a website is a critical tool for your small business. Not only does it tell potential customers who you are and what you do, but a good website will bring new customers to your small business. It’s important that you put effort into the content and design of your website. After all, it only takes 0.05 seconds for your website to make a good first impression.

Your website doesn’t need to be large and lengthy to get your point across, but it shouldn’t be minimal either. You…


If I were to ask you “Who is your ideal customer?”, would you be able to give me a specific description? I’m not just asking for an age range or general location; I want their name, exact age, occupation, and whole life story. Can you do that?

It probably sounds ridiculous to get that granular when thinking about your small business’s whole target audience, but creating a “persona” makes your ideal customer tangible to everyone in your company. Having a single person to point to instead of a broad general idea of a customer allows everyone to have the same…


With everything going on, you might have decided that marketing your small business needs to be put on the back burner for now. You probably think you have way more important things to do during these unpredictable times. I’m here to tell you that you are WRONG! While marketing looks different during a pandemic, it is not a smart idea to drop it completely. It’s really important to keep the momentum going. Eventually the pandemic will be over and you don’t want to be forgotten when that happens.

Marketing momentum is a real thing. When you put effort into your…


Image: Nintendo EPD/Nintendo

The COVID-19 pandemic and the subsequent “stay at home” orders across the world has forced us to live our life a lot differently than we usually do. With this, it’s never been more important to balance work with downtime and self-care. For those who work remotely (like me!), a good work-life balance can prevent you from feeling like you’re living at the office 24/7. Something I’ve been doing to relax is playing one of my favorite video games, Animal Crossing: New Horizons for the Nintendo Switch.

For those who are unfamiliar with the game, Animal Crossing is a series of…


It’s been a crazy few weeks, right?

Everything seems to be moving so fast, and yet, so slow at the same time.

I’ve actually procrastinated on writing this blog for so long because I feel a sense of paralysis. With all that’s going on in the world, what’s the point of continuing my day to day as normal? …


70–80% of people research a company online before contacting a business, so why haven’t you made marketing a priority yet? As a small business owner, there’s a lot you have to do in order to keep your business running. But marketing is important to get more customers through the door, so you literally can’t afford to neglect it.

I recognize that marketing might seem overwhelming when you have so much other stuff going on. Here are 10 things you can do TODAY to get started with marketing for your small business, startup, or side-hustle.

1. Research

Before you make a Facebook page…


When you’re running a small business, there are a lot of things that need to get done in order for your business to run smoothly. Whether you’re working by yourself or you have a small team, there never seems to be enough time in the day to do everything. Some things are prioritized over others and some never get done at all.

We get it. Some tasks are unpleasant, difficult, or take too much time. Sometimes they seem like a huge undertaking and you can feel so overwhelmed you don’t even know where to start. …

Priscilla Marie Hernandez

She/They • Co-Owner & COO of @EIDVisions • Marketing Professional • @prismarhernande

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store